Luminate

About Us

Lots of agencies throw around terms like "strategic thinkers" and "conceptual art direction." Seriously, isn't that just part of the job? If everyone is using those catch phrases, then maybe it's time for something new.

Let's start with we love our jobs. What works for one project may not be the right approach for another so we don't offer a "package" marketing model. We cultivate partnerships with our clients and bring to light what is distinctive and valuable about their company and product providing an unparalleled capacity to push through the periphery. We have done this over and over again, successfully developing businesses and launching brands that thrive from initial concept to final production for national clients including pharmaceutical, health and beauty, technology, sports nutrition, financial, food and beverage, cultural arts centers, industrial/manufacturing and high-end luxury goods.

 

What we do:

• Print Advertising
• Logos and Branding
• Package Design
• Web Sites
• Banner Ads
• Newsletters/Eblasts
• Brochures and Mailers
• Annual Reports
• Catalogs
• Tradeshow | Event Design
• Industrial Films
• TV | Radio Advertisments

 

What our clients say

"Michele is the complete package; wildly talented, inventive and an intelligent designer with unbeatable instincts and an eye for fresh and dynamic design. She is also a smart and extremely levelheaded marketer who brings great discipline to her work. Michele transformed our stagnant and stale website into a dynamic and interactive powerhouse – ultimately surpassing even our wildest expectations. I have recommended Michele to
colleagues for print and web projects for many years now, and all who have worked with her have been more than pleased. It is with great pleasure that I offer my highest recommendation for Michele. In my estimation – she's perfect!"

Marie DavisChristopher Radko

"Michele Anderson is an elegant and creative designer, great with all technical aspects, and able to work with crazy deadlines. To top it all off, she is absolutely a pleasure to deal with as well. I have worked with her for many years on everything from Direct Mail to editorial projects to web design, and she has always "knocked it out of the park."

Joy MasoffFive Ponds Press

"Michele Anderson has consistently turned our product ideas and concepts into eye catching packaging, ads and web designs for over 10 years. Michele is sensitive to timelines and budgets and I recommend her with the utmost confidence"

Cheryl CahillFruitology

John

Michele AndersonCreative Director and Managing Partner

Michele honed her talents working in top design firms in NY and working at Disney in LA. In 1999 Michele established her own advertising and design firm, Made by the Girl, successfully creating integrated marketing solutions from initial concept to final production for national clients including education, pharmaceutical, health and beauty, technology, financial, food and beverage, cultural arts centers, industrial/manufacturing and high-end luxury goods.

Michele is a graduate of School of Visual Arts. Additionally, she has studied Film and Directing at New York University.

Jane

Christian AndersonCopywriter and Producer

Christian Anderson - grew up in and around the city of Worcester Massachusetts. He graduated from the University of Miami with degrees in both Theater, Political Science and Creative Writing. He then packed up his stuff and moved to New York City.

Since then Christian has had the opportunity to be involved in multiple facets of the industry. He has worked on both the east and west coasts producing, writing, shooting, editing, preforming, and promoting on a wide array of projects ranging from consumer advertising pieces to live theater events to independent film and network television productions.

Christian brings with him a versatile media and advertising background highlighted by
over a decade of combined experience in the areas of creative development, production and content design.